We help you make a success of your digital product

Assess the feasibility, profitability and scalability of digital products with our cost effective test packages.

Value led testing and optimisation for each stage of digital product development

  • If your digital product does not fit a market it will fail as you will develop something no-one needs, target the wrong audience or fail to meet the needs of your users.
  • Most products fail - we want our clients to be in the 20% that succeed.
  • We help founders, entrepreneurs and product professionals test their digital products to establish product / market fit.
  • Using lean learning methods combined with powerful user targeting technology, we help our clients develop products that solve problems and are tried and purchased by users.

Idea Discovery

Test your digital product concept or idea to make sure you select one that is feasible and profitable.

Answer the key question: Does my product idea meet a need?

Work with an experienced digital product consultant to assess the feasibility and value of developing into a product.

Audience Discovery

Test your digital product prototype with a targeted audience to define the value of your product.

Answers the key question: Is there an audience for my product?

Develop validated learning tests with a dedicated product consultant who will coach you through every step.

Product Discovery

Test your digital product to drive trial, conversion and monthly recurring revenue.

Answers key question: Does my product / features solve problem(s) for my audience?

We start small and help you build a learning machine including test funnel and MVP. Don't build a product, learn learn what product to build.

"The team at Digital Product has gone the extra mile and helped us identify concept, audience and feature validation through MVP testing. Definitely a company we highly recommend and will keep working with".
Fabiola Detari - Director - ELY Ltd

3 plans to help you gain traction with your digital product:

Idea Discovery

14 day test
  • Competitor and market analysis
  • Targeted validated learning tests with real users through social channels
  • Stop / Go report written by industry professionals
  • 121 support
  • Access to validation toolkit with bespoke tools and templates
Perfect for those looking to validate a product idea or early stage concept. Save wasted time and money building an audience and developing the wrong product idea or concept because it doesn’t meet a need.


Coming Soon

Audience Discovery Popular

30 day test
  • A 3 phased set of validated learning tests to define and target your minimum viable audience (MVA)
  • A high-performing conversion funnel
  • Pre-registration targeted MVA user list
  • Insight summary report
  • 121 coaching and support
  • Access to validation toolkit with bespoke tools and templates

Test your digital product concept with real users. Grow a minimum viable audience before you build a single feature.


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Product Discovery

90 day test
  • Comprehensive digital product health check
  • Development of validated learning plan including user personas and goals
  • Implementation and management of web optimisation tools
  • Monthly in-depth optimisation recommendations and reporting

Ideal for digital products with a proven concept and audience. Optimise your lead funnel with validated learning tests developed by industry professionals. Optimise and grow MRR to support investment case and growth.


Coming Soon