Try the Audience Discovery Plan for free

For a limited period you can join the Digital Product Audience Discovery Plan for free and see for yourself how we can help you make a success of your digital product.

Apply now to see if you qualify and speak to one of the team about how we can help make your digital product a success.

Apply for Free

Need to quickly test and scale your digital product?

We help our clients identify, engage and test with targeted users to drive product feedback, trial and conversion. Build a minimum viable audience (MVA) to help scale a successful digital product.

Many start-ups/businesses struggle gaining traction with new digital products and services. Often people rush into trying to prove profitability and trying to scale too quickly before they have proved the value of their product. This wastes precious time and money and can ultimately result in failure of the product.

We help start-ups and established businesses carry out audience discovery to prove this value and help achieve product market fit. We achieve this through helping identify and target potential users (audience discovery through growing a minimum viable audience).

We use a combination of methods including harnessing the powerful targeting of social media platforms to grow a minimum viable audience who can sustain your business and recommend your product to others.

Unlike alternative ways of testing your product, we help you build and develop your own user database and test & learn funnel. Work with experts who are highly experienced in successfully launching and sustaining digital products.

Our Audience Discovery Plan will help you achieve the following outcomes:

B2B

  • Identify 5 referral users
  • Get product feedback from them
  • Get a testimonial for using your product for free
  • Create a single product prototype which will work for for all 5 users

B2C

  • Identify 15 testing users
  • Get product feedback from them
  • Get a testimonial for using your product for free
  • Create a single prototype which will work for all 15 testing users

Validated learning tests

We help you design, build and run validated learning tests to define and target your MVA.


Test & learn funnel

We help you build a high-performing test & learn funnel for your audience.


Pre-registration user list

We help you build a database of targeted users who've tried your prototype product.


Insight summary report

We create and insight summary report summarising all of the key insights and statistics from your tests.


121 coaching and support

Receive 121 coaching and support from industry professionals to build your digital product skills.


Templates, tools & guides

Access to discovery toolkit with bespoke tools and templates covering testing, personas and more.


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Following our Audience Discovery approach helped EasyPhrase achieve product / market fit

  • Multiple validated learning tests which identified the highest converting audience based on personas
  • Achieved high click-through against social platforms averages
  • Established conversions funnel with high ROI and low Cost per result
  • Built engaged targeted list of pre-registrations users

Download your Free MVA quick guide

A minimum viable audience (MVA) is the smallest audience you can test your digital product with to demonstrate that it solves a problem for users and is needed. Learn how to identify and grow an MVA to avoid wasting precious time and money building a prototype for a product no-one needs or wants.

Download a Free copy of The complete guide to growing a Minimum Viable Audience to find out more about the unique approach used in our Audience Discovery Plan.

Get your Free guide

Try the Audience Discovery Plan for free

For a limited period you can join the Digital Product Audience Discovery Plan for free and see for yourself how we can help you make a success of your digital product.

Apply now to see if you qualify and speak to one of the team about how we can help make your digital product a success.

Apply for Free