Try the Audience Discovery Plan for free

For a limited period you can join the Digital Product Customer Discovery Plan for free and see for yourself how we can help you make a success of your digital product.

Apply now to see if you qualify and speak to one of the team about how we can help make your digital product a success.

Apply for Free

Need to learn what digital product to build for your audience?

Our Product Discovery Plan helps you achieve product/market fit by helping you develop a minimum viable product ( MVP ) that validates your product and features quickly with your target audience. More rapidlyAchiev achievee product market fit more quickly and develop a core digital product that can scale to a business.

Confusingly there are many different definitions of a minimum viable product from a basic mock up of a website to a fully developed digital product and almost everything in between. The thing to remember is that an MVP is not about building, it is about learning, it’s about validating as quickly as possible if your product idea resonates with your audience.

If you have already validated your idea and identified an audience of users, then you are ready to take the next step towards developing a successful digital product.

This programme helps you do just that and will save you time and money. Learn how to combine the best of lean product development with the power of digital publication, social targeting and big data analytics tools and techniques. Don't rush into developing a roadmap of features, start small and build a learning machine. Remember - you are not building a product, you are building a machine to learn what product to build.

‘Remember - you are not building a product, you are building a machine to learn what product to build.’

We help start-ups and established businesses carry out product discovery to create valued productsprove  ethis value  and help achieve product market fit. We achieve this through promoting a learning culture, creating a test and learn funnel and an MVP to move quickly through feedback loops to find the features valued most by your minimum viable audience.helping helping helping helping identify and target potential users (customer discovery through growing a minimum viable audience).

Learn how to break down your digital product into only those essential features to test. Our team of experts will work with you using the right product tools for you and plan out the development of your MVP (or optimisation of your existing MVP) and create a measurable, goals based test and learn funnel.

Our product discovery programme will help you achieve the following outcomes:

  • Create a high performing team culture for executing rapid test & learn campaigns
  • Create and launch a high valuen MVP for testing with users
  • Acquire users from your minimum viable audience 
  • Get validated data showing preferred features based on a/b testing, analytics and user feedback
  • Define a scalable sales process that can be repeated including audience conversion funnel

Validated learning tests

We help you design, build and run validated learning tests to define and target your MVA.


Test & learn funnel

We help you build a high-performing test & learn funnel for your audience.


Pre-registration user list

We help you build a database of targeted users who've tried your prototype product.


Insight summary report

We create and insight summary report summarising all of the key insights and statistics from your tests.


121 coaching and support

Receive 121 coaching and support from industry professionals to build your digital product skills.


Templates, tools & guides

Access to discovery toolkit with bespoke tools and templates covering testing, personas and more.


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Following our Audience Discovery approach helped EasyPhrase achieve product / market fit

  • Multiple validated learning tests which identified the highest converting audience based on personas
  • Achieved high click-through against social platforms averages
  • Established conversions funnel with high ROI and low Cost per result
  • Built engaged targeted list of pre-registrations users

Download your Free MVA quick guide

A minimum viable audience (MVA) is the smallest audience you can test your digital product with to demonstrate that it solves a problem for users and is needed. Learn how to identify and grow an MVA to avoid wasting precious time and money building a prototype for a product no-one needs or wants.

Download a Free copy of The complete guide to growing a Minimum Viable Audience to find out more about the unique approach used in our Audience Discovery Plan.

Get your Free guide

Try the Audience Discovery Plan for free

For a limited period you can join the Digital Product Audience Discovery Plan for free and see for yourself how we can help you make a success of your digital product.

Apply now to see if you qualify and speak to one of the team about how we can help make your digital product a success.

Apply for Free