The complete guide to growing a Minimum Viable Audience

A minimum viable audience (MVA) is the smallest audience you can test your digital product with to demonstrate that it solves a problem for users and is needed. Learn how to identify and grow an MVA to avoid wasting precious time and money building a prototype for a product no-one needs or wants.

Digital Product Leaders

Looking to launch a new product within your existing product portfolio? Do you need to quickly develop and test a concept to secure investment from the board?

This quick guide will help you:

Learn how to quickly harness the powerful targeting of social platforms to identify, engage with & capture details of potential audience of users
Avoid wasting valuable time and money developing a prototype MVP where there is no audience that needs or wants a product
Demonstrate evidence that a market exists for your product concept to secure further investment.

Request your FREE copy.

Product Optimisation Leaders

Need to scale up your product experiments or quickly build audience funnels to demonstrate value and secure investment?

This quick guide will help you:

Work collaboratively across digital product, optimisation and marketing teams
Provide quick and effective methods to create tests with in-house teams
Quickly scale up the number of experiments you can undertake using the power of social platform targeting
Demonstrate an audience interested in products to secure investment and change culture

Request your FREE copy.

Founders and Entrepreneurs

Seeking investment in a new digital product concept? Don't want to waste time and money prototyping and building the wrong thing?

This quick guide will help you:

Quickly test digital product concepts at low cost to protect the precious budget you have for profitable ideas
Build out a test and learn funnel without the steep learning curve of other methods
Credibly demonstrate profitable audiences to justify current and secure further investment without building a single prototype

Request your FREE copy.

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“Really nicely put together, love the diagrams and accessible language.”

Daniel Merriman
Product Manager at Raspberry Pi Foundation (UK)

“We are a startup and found the guide on growing an MVA really helpful to kick start our journey.”

Jim Kennedy
Founder of SMEET (Vienna)

“Thank you for this guide, it validates what I am currently doing as I have never launched a SaaS before.”

Matt Leavell
Founder of SellerAlpha (USA)