Increase Your Chances of Digital Product Success

By building a Minimum Viable Audience before writing a single line of code.

Launching a successful digital product that can sustain a startup is hard, most fail. The Audience Discovery Essentials Plan helps you quickly test your digital product with real users to assess viability through a Minimum Viable Audience.

Learn how to identify potential audiences for your product, build a test and learn funnel and undertake experiments to validate your product with real users.

  • Improve outcomes

    Improve the chance of your product succeeding through minimising waste and maximising learning

  • Save time and money

    Quickly identify if your product is worth further investment

  • Real insight

    Gain valuable insight from real users through testing and learning

Sign Up – Module 1 (Free)

Don’t Fall Into The 3 Digital Product Traps

Sign Up – Module 1 (Free)

What You'll Learn in Module One:

Introducing the Minimum Viable Audience

What is an MVA and why grow one?

Introducing the Audience Discovery approach

What is Audience Discovery, types of audiences and stages of growing an MVA

MVA stage 1: Identify

How to identify your audiences?

MVA stage 2: Target

How to target your audiences?

MVA stage 3: Position

How to position your proposition with audiences?

MVA stage 4: Test

How to test with your audiences through experimentation?

MVA stage 5: Capture

How to capture audience details to start a conversation?

MVA stage 6: Report

How to report the results of your test experiments?

Next steps

Preparing to develop your test & learn funnel

Minimum Viable Audience Module 1

FREE

Normally £99 ex VAT
  • Learn how to build a Minimum Viable Audience for your Digital Product
  • Led by industry experts
  • Overview videos for each step
  • Free editable lean product templates, tools & guide
  • Led by industry experts
  • Lifetime access to course material 24/7 to learn at your own pace
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