Audience Discovery Essentials Plan

Increase your chances of product success

Launching a successful digital product that can sustain a startup is hard, most fail. The Audience Discovery Essentials Plan helps you quickly test your digital product with real users to assess viability.

Work with experienced product professionals to identify potential audiences for your product, build a test and learn funnel and undertake experiments to validate your product with real users.

Improve outcomes
Improve the chance of your product succeeding through minimising waste and maximising learning
Save time and money
Quickly identify if your product is worth further investment
Real insight
Gain valuable insight from real users through testing and learning

[Lean Digital Product Series] Audience Discovery Essentials Plan

Start the free course

Module One: How to grow a minimum viable audience

Access Module One free of charge for a limited period.

About this plan

The Audience Discovery Essentials plan is based on real-life experience of industry experts and helps you achieve product success through finding an audience who can sustain your product and help you scale.

This plan is made up of a blend of self-guided learning, 1-2-1 expert coaching and practical support to run and optimise your product discovery.

You will receive practical, actionable and setp-by-step guidance to help you define and engage with your most valuable audience. Working to clear goals, you will learn how to grow a database of test users through use of multiple test and learn experiments.

This course will benefit anyone who is planning to launch a new digital product or service from product leaders in established organisations to start-up founders looking for investment.

Cost

Module One FOC (limited period)

Timeline

30 days*

Skill level

Intermediate

*Recommended minimum time per module to be able to plan and run the lean experiments required to test your product with users, you can work through the course at your own pace and once you are accepted onto the course you will have on-going access to course materials including templates and videos.

Watch the overview video

What you’ll learn in module 1

Introducing the Minimum Viable Audience

What is an MVA and why grow one?

Introducing the Audience Discovery approach

What is Audience Discovery, types of audiences and stages of growing an MVA

MVA stage 1: Identify

How to identify your audiences?

MVA stage 2: Target

How to target your audiences?

MVA stage 3: Position

How to position your proposition with audiences?

MVA stage 4: Test

How to test with your audiences through experimentation?

MVA stage 5: Capture

How to capture audience details to start a conversation?

MVA stage 6: Report

How to report the results of your test experiments?

Next steps

Preparing to develop your test & learn funnel

Why follow this plan

This plan combines self-guided study with coaching and support to help you implement your audience discovery plan working to goals.

You’ll gain valuable insight from product professionals who won't just share successes but will also share their failures and mistakes so you don't make them

Benefit from real world examples of products using the audience discovery approach to develop their audiences

Save time and money focusing on audiences for your product first; Reduce the risk of product failure

Combined study, coaching & support

Real world case-study examples

Learn from product professionals

Increase positive outcomes

Testimonials

✓ Learning blended with practical advice and implementation of real testing and experimentation	✓ Goals and targets to test your product and provide real measures of success
✓ Led by industry experts	✓ Free editable lean product templates, tools & guides
✓ Lifetime access to course material 24/7 to learn at your own pace	✓ Overview videos for each step
✗Pages of theory that you can’t practically apply to your product	✗A qualification to hang above your desk

To get the most out of this course it is recommended that you:

Make time available to read and view the course material and plan for testing your product
Consider other existing commitments which may prevent you focusing on learning
Have some prior knowledge of digital product marketing
Have at least a modest budget available to test your product with users
Have a basic understanding of English

Paul Featherstone has spent the last 20 years leading product teams at household names including NHS and HSBC. Paul is also founder of multiple start-ups including Digital Product, Easy Phrase and PartnerPages.

“The Audience Discovery Essentials plan will teach you everything about testing a product with users that I wish I had known 20 years ago but had to learn the hard way”.

This 3 module plan uses self-guided study, 1-2-1 coaching and supported execution to help test your product with real users.

Module	Module One: How to grow a minimum viable audience	Module Two: Developing your test and learn funnel	Module Three: Running your audience discovery - practitioner
Cost	£49 Module 1 FOC for ltd period
Minimum recommended length of study*	15 days	30 days	30 days
Participant type	For individuals	For individuals	For individuals
Mode of study	Self guided	Virtual 1-2-1 coach led (online f2f)	Virtual 121 coach led (online f2f)
Editable templates	✓	✓	✓
Virtual coaching videos	✓	✓	✓
Real case studies	✓	✓	✓
Virtual product discovery coach	✗	✓	✓
Experiment setup	✗	✓	✓
Experiment management	✗	✗	✓
Social platform targeting setup	✗	✗	✓